The latest Series 6 of the iconic and beloved Apple Watch is here, and it's packed with revolutionary new features that will enhance your lifestyle. The GPS + Cellular model lets you call, text, and get directions without having to bring your phone. The Always-On Retina display is now 2.5x brighter outdoors when your wrist is down, so you can stay connected even in bright sunlight. Plus, there are dozens of new watch faces and apps available that will make this the most stylish and functional version yet.