"Influence: The Psychology of Persuasion" by Robert B. Cialdini is a trade paperback book published by HarperCollins in 2006 as part of the Collins Business Essentials Series. It explores the principles of persuasion and influence in various contexts, including marketing, consumer behavior, and personal growth. The book delves into the psychological factors that shape our decision-making processes and offers insights on how to effectively influence others. With a focus on practical applications, this self-help and psychology book is a valuable resource for individuals and professionals looking to enhance their communication and leadership skills.
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