Holy Hype : A Guide to Religious Fervor in the Advertising of Goods and the Good News, Hardcover by Sarapin, Susan H.; Morris, Pamela L., ISBN 179362934X, ISBN-13 9781793629340, Like New Used, Free shipping in the US "This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services"--
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