The first comprehensive study of corporate identity design manuals features 20 examples from the 1960s to early 1980s—the golden era of identity design. The book includes manuals created for institutions and corporations such as NASA, Lufthansa, and British Steel, each thoroughly photographed and documents. Texts: Massimo Vignelli, Adrian Shaughnessy, Richard Danne, Greg D’Onofrio, Patricia Belen, Armin Vit, Sean Perkins, and John Lloyd.
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