“No Finish Line” is Nike’s design vision for the next 50 years. With a foreword by Nike’s Chief Design Officer and speculative fiction by Geoff Manaugh, the book features essays by Sam Grawe (author, “Nike: Better is Temporary”) describing five major shifts design may undergo in the coming decades as it evolves from product to platform, performance to promise, elite to everyone, sustainable to symbiotic, and static to sensorial.
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