"Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning" is a 2014 textbook written by Rajkumar Venkatesan, Paul Farris, and Ronald Wilcox. Published by Pearson Education, this hardcover book is part of the FT Press Analytics Series. The book covers a range of subjects including marketing, software development, and data mining, providing real-world case studies and data sets for hands-on learning. With a focus on cutting-edge marketing analytics, this textbook is a valuable resource for students and professionals looking to deepen their understanding of marketing strategies and data-driven decision-making.
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