The Pursuit of New Product Development: The Business Development Process is a comprehensive textbook published in 2007 by Elsevier Science & Technology. Authored by Marc Annacchino, the book focuses on the subject areas of Technology & Engineering, Business & Economics, and includes topics such as Industrial Design, Product Development, and Technical & Manufacturing Industries. With 536 pages, this hardcover book is a valuable resource for those interested in strategic planning and the business development process in the realm of new product development. I have 14 of these books & willing to give a great bundle price
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