3x Less Breakage+ New And Improved Creamy Lather With Shea Butter, Peppermint & Apple Cider Vinegar Cleanse & Nourish Natural, Chemically Processed, or Heat Styled Hair Made with Fair Trade Shea Butter Sulfate Free & Color Safe PETA Approved - Cruelty Free Ethically Traded - Sustainably Produced Certified B Corporation Family Founded Tested on Our Family For Generations. Never on Animals Formulated with: No Sulfates No Parabens No Phthalates No Mineral Oil No Animal Testing No Petrolatum Our Story SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa.
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