Established 1912 W/ Agave Nectar & Flaxseed Oil Moisturize & Curl Define Thick, Curly Hair Made With Fair Trade Shea Butter Color Safe No Parabens No Phthalates No Mineral Oil No Animal Testing No Petrolatum Cruelty Free Our Shea Moisture Promise - Ethically Traded Sustainably Sourced Certified B Corporation Family Founded Coconut Oil Agave Nectar Flaxseed Oil Tested on our Family for Generations. Never on Animals Our Story SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa.
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