Hispanic Business-A Great Resource!

Have you ever heard of the Silicon Playa (Beach) in Miami as opposed to Silicon Valley? Did you know that Robert Rivera, CEO of Spectrum Communications Cabling Services Inc., won the "Entrepreneur of the Year Award" last year? Does the name, Lisa Torres, CEO of Torres & Associates, an executive recruiting firm in Florida, sound familiar to you? Do you know how many Latino executives are part of the Corporate Elite 2001? This is the kind of information that you will find in Hispanic Business magazine.

This magazine has been filling a need in the Latino community since it was founded in 1979. The need being that of positive Latino role models who are succeeding here in the States and making their economic as well as political contributions to this country. There are many of them around and although Forbes and Fortune magazine may not always highlight them, Hispanic Business does. It is also a great resource for budding entrepreneurs with articles on franchising opportunities, getting the right advice on financial planning and business related seminars including e-commerce. And there is a section on Recruitment Contacts listing companies that are looking for multicultural and bilingual candidates to fill a variety of entry- to senior-management level positions. The magazine also has its own website, like many magazines do now, it's www.HispanicBusiness.com and they also have HireDiversity.com, a national resume database service that matches professionals with major corporations. But, that's not all, there's a section which lists Fortune 1000 companies that minority vendors, who are seeking contracts with, can contact.

So this magazine helps us to see that there are opportunities available to the Latino community and at the same time there are those who are creating their own opportunities. And it calls for education, preparation and hard work - there are no free rides. I'm grateful to the creators of Hispanic Business for their vision and their taking the risk to create such an indispensable magazine.