Very Basic Search Engine Optimization Book

This book is extremely basic. It discusses concepts but no detailed applications. I would recommend searching a bit longer before purchasing this. The "One Hour a Day" books proved to be much more helpful for me. They give detailed steps rather than just discussing topics. I believe the author has an analytics book and a search engine optimization book.

This book is also very outdated. You can find better and more applicable information on search engine optimization from blogs, forums and free online guides. When searching for search engine optimization books it is important to check the date. Search engines are constantly changing algorithms and inclusion criteria. What an old book advocates may be considered cheating or unethical now. Employing its recommended tactics has the potential to get you banned or penalized in modern search engines.

It is also important to consider hiring a professional for you search engine marketing needs. You may make mistakes in the learning process that lead to wasted efforts and have the potential to get you banned from the search engines. Experts had the privilege of making mistakes in the past and can now provide higher quality search engine optimization services. Even if you do decide to go with a search engine marketing firm it is still important to do research through blogs, forums, guides and books.