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Frank Batten and Jeffrey L. Cruikshank - The Weather Channel: The Improbable Rise of a Media Phenomenon

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Frank Batten and Jeffrey L. Cruikshank - The Weather Channel: The Improbable Rise of a Media Phenomenon
 
 
 
 
 
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Product Description

 
Former Weather Channel Chairman and CEO Batten recounts the first twenty years of the popular cable network, discussing the business, technological, and meteorological innovations responsible for its success.
 

Review Summary

Product Reviews Read All Reviews »

Less-than-sunny outlook

Date of Review:  Jul 23, 2002
The Bottom Line: Only business executives who want to learn a few lessons will profit from reading this dry account of the Weather Channel's history.
Review: There was something almost silly about the concept of the Weather Channel when it first came on the air about 20 years ago. We were all used to television programming that was designed in half-hour or hour chunks; who would watch a weather forecast...
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  2.0

by: BBailey182
Recommended to buy: No

Pros
Plenty of relevant business details.
Cons
Quite dry.
 
 
 

Product Details and Features

Key Information

Authors Frank Batten
Nonfiction Category Business & Economics
Nonfiction Subcategory Unknown

Book Editions

  Format: Hardcover
Publisher: Perseus Distribution Services (May 01, 2002)
Measurements: 9.5"(h) x 6.25"(w) x 1.25"(d), 1.4 lbs.
ISBN: 9781578515592
 

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Hardcover, The Weather Channel: The Improbable Rise of a Media Phenomenon
Pages: 304, Edition: 1st, Hardcover, Harvard Business Press
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Hardcover, The Weather Channel: The Improbable Rise of a Media Phenomenon
Pages: 304, Edition: 1st, Hardcover, Harvard Business Press
Stock Availability   In stock
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