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Al Lieberman and Patricia Esgate - The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

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Al Lieberman and Patricia Esgate - The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

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Entertainment is now a sprawling $500-billion industry that reaches into every corner of human life. If you're in the entertainment business, your competitors range from athletes to casinos, Disney to Sony, Harry Potter to the Dixie Chicks. How do you differentiate your product and find your market in this incredibly complex and brutally competitive marketplace? This book will show you how.

Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and much more. You'll discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success. You'll also learn how to create tomorrow's blockbuster properties, starting right now.

* Marketing and the 4 C's of entertainment: Bring together everything that matters: content, conduit, consumption, and conve

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Authors	Patricia Esgate
Nonfiction Category	Business & Economics
Nonfiction Subcategory	Unknown
Book Editions
	Format: Hardcover Publisher: Ft Pr (May 01, 2002) Measurements: 9.25"(h) x 6.75"(w) x 1.5"(d), 1.75 lbs. ISBN: 9780130293503

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Hardcover, The Entertainment Marketing Revolution: Bringing the Moguls, the...

Entertainment is now a sprawling $500-billion industry that reaches into every corner of human life. If you re in the entertainment business, your competitors range from athletes to casinos, Disney to Sony, Harry Potter to the Dixie Chicks. How do you differentiate your product and find your market in this incredibly complex and brutally competitive marketplace? This book will show you how. Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and much more. You ll discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today s top companies are riding to success. You ll also learn how to create tomorrow s blockbuster properties, starting right now.* Marketing and the 4 C s of entertainmentBrin g together everything that matters: content, conduit, consumption, and convergence* Seize the time, create a blo

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Al Lieberman and Patricia Esgate - The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

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