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Alfred Glossbrenner and Emily Glossbrenner - Google and Other Search Engines Books Books

Alfred Glossbrenner and Emily Glossbrenner - Google and Other Search Engines Books

Consumer Rating: Alfred Glossbrenner and Emily Glossbrenner - Google and Other Search Engines Books Reviews and Ratings - Rating 5/5   See 1 review  | Write a review
Information: Product details
<p>Did you know that if rather than using Google (great as it is) to find, say, the current wholesale price of a given used car, you used a specialized search engine instead, you could end up with a... More
<p>Did you know that if rather than using Google (great as it is) to find, say, the current wholesale price of a given used car, you used a specialized search engine instead, you could end up with a few relevant results rather than hundreds of potentially useful ones? Or that simply by choosing the correct keyword, you could improve your search results exponentially? If you're like most people, you probably know you could be searching more effectively; this volume actually shows you how! After providing a thorough grounding in search basics-keyword usage, wildcards, and more-author <b>Diane Poremsky </b>moves on to the biggies, Goggle and Yahoo, showing you how to make the most out of their differing approaches. You'll also learn about Boolean stars Alta Vista and Hot Bot before the authors launch into an extensive discussion of specialized search engines. Step-by-step instructions and loads of visual aids make learning a snap with this essential guide.</p> Minimize
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Format: Paperback, Publisher: Addison-Wesley (May 21, 2004), ISBN: 97803212...

Format: Paperback, Publisher: Addison-Wesley (May 21, 2004), ISBN: 97803212...

Get free shipping on orders over $25! (In stock)
Pages: 376, Paperback, Peachpit Press
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<p>Did you know that if rather than using Google (great as it is) to find, say, the current wholesale price of a given used car, you used a specialized search engine instead, you could end up with a few relevant results rather than hundreds of potentially useful ones? Or that simply by choosing the correct keyword, you could improve your search results exponentially? If you're like most people, you probably know you could be searching more effectively; this volume actually shows you how! After providing a thorough grounding in search basics-keyword usage, wildcards, and more-author <b>Diane Poremsky </b>moves on to the biggies, Goggle and Yahoo, showing you how to make the most out of their differing approaches. You'll also learn about Boolean stars Alta Vista and Hot Bot before the authors launch into an extensive discussion of specialized search engines. Step-by-step instructions and loads of visual aids make learning a snap with this essential guide.</p>
 

Product Reviews

Average Rating:   5/5 stars      


 
 

Very Basic Search Engine Optimization Book

by   webdesigndave ,  Feb 4, 2008
Pros: Good topic
Cons: Basic Outdated
The Bottom Line: Buy this book for becoming educated on general search engine marketing topics, but not to learn advanced search engine optimization tactics.
Review: This book is extremely basic. It discusses concepts but no detailed applications. I would recommend searching a bit longer before purchasing this. The "One Hour a Day" books proved to be much more helpful for me. They give detailed steps rather than just ...
Author's Rating: 5/5 stars  
   Read 1 review
 
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