Arthur Thompson, A.J. Strickland III, John E. Gamble - Crafting And Executing Strategy: The Quest for Comptetitive Advantage Concepts And Cases

From the Publisher: Thompson, Strickland and Gambles , Crafting and Executing Strategy, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text s success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, Crafting and Executing Strategy includes a case line--up that will spark student interest and generate lively classroom discussions. A truly appealing lineup of 33 diverse, timely, and thought