> Book Sports Market Place Directory 2009

Expand your understanding of the unique strategic and operational marketing issues that Olympic sport organizations and their stakeholders face. Marketing of Olympic Sport Organisations offers valuable insight into the purposes of Olympic sport organizations as well as the differences between profit-motivated sport businesses and not-for-profit sport organizations. It also shows you how to integrate the two increasingly similar concepts into your marketing strategy. Marketing of Olympic Sport Organisations was developed for use in the Executive Masters in Sports Organisation Management (MEMOS) program. MEMOS, founded in 1995 by a network of European universities supported by Olympic Solidarity, aims to improve the management of sport organizations and provide a higher level of training for sport managers. The book covers the second of three courses in the MEMOS program. It addresses in detail the combination of social and economic issues within the Olympic movement that create unique challenges and influence the effectiveness of marketing, sponsorship, and sales programs for sport organizations. A key issue is how to successfully intertwine the business- oriented concepts of a profit organization with the lifestyle and social aspects of marketing for a not-for-profit group. These concepts can be applied to any sport marketing organization. Each chapter in Marketing of Olympic Sport Organisations contains a case study from a different European country that shows how different sport organizations have marketed themselves and improved their standing. After each case study is introduced, it is referred back to periodically throughout the chapter to illustrate key points. Readers will learn how to do the following: Improve brand equity management by assessing and managing its assets and liabilities. Less

2008 - 2009 26th Edition Cruising boatmen will find lots of info right here to help make their boating in Florida and the Bahamas more fun and hassle-free. Lists of boat ramps throughout Florida, Bahamas marinas with information about each, useful phone numbers, pump out stations, Florida and Bahamas Tide Tables (Bridge Opening Schedules are right on the Charts) and about 2000 Classified Listings to help you find whatever you need, wherever you are. FCD includes the charts and full cruising guide info to each of these areas: First Coast, Space Coast, Treasure Coast, Gold Coast , Sun Coast, Big Bend, Panhandle, Okee, St.Johns, Keys, & Bahamas. Softcover. 226 pgs. Less