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Visual Persuasion : The Role...

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eCampus.com Visual Persuasion : The Role of Images in Advertising
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The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.
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Visual Persuasion : The Role...

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knetbooks.com Visual Persuasion : The Role of Images in Advertising
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The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.
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Advertising in the Age of...

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BookDepository.com Advertising in the Age of Persuasion by Dawn Spring
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Free Delivery Worldwide : Advertising in the Age of Persuasion : Hardback : Palgrave MacMillan : 9780230116948 : 0230116949 : 26 Oct 2011 : Documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications.
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Visual Persuasion: The Role...

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Sears Marketplace Visual Persuasion: The Role of Images in Advertising
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Visual Persuasion: The Role of Images in Advertising
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Persuasion : Reception and...

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eCampus.com Persuasion : Reception and Responsibility
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PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culturepolitics, mass media, advertising, and the Internetas they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.
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Persuasion : Reception and...

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eCampus.com Persuasion : Reception and Responsibility
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PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.
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Persuasion : Reception and...

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PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.
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Powers of Persuasion: The...

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Kobo eBooks Powers of Persuasion: The Inside Story of British Advertising 1951-2000 eBook
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Buy Powers of Persuasion: The Inside Story of British Advertising 1951-2000 by Winston Fletcher and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 3 Million Titles, Including 2 Million Free Ones!
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Perspectives on Persuasion,...

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eCampus.com Perspectives on Persuasion, Social Influence, and Compliance Gaining
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This collection of chapters written by some of the most important persuasion scholars of our time represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, Perspectives On Persuasion, Social Influence, and Compliance Gaining provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others. Features: Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect... Less
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Persuasion : Reception and...

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PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culturepolitics, mass media, advertising, and the Internetas they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.
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Advertising Design Creating...

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Textbook Head Advertising Design Creating Visual Communications Graphic SA 0471428973
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Author(s): Landa, Robin |Publisher: Wiley | The smartest way to save money on your textbooks! Compare the prior version(pictured left) with ISBN: 0471428973 and save yourself the enormous expense. We guarantee the book to work for your course or your money back. Our specialty is saving you money by offering prior used textbooks. This is due to the fact that publishers often release new versions with only very minor changes to the content itself(if any at all!). To maximize your savings we now offer the option to rent or purchase this textbook. Please keep in mind that used textbooks may not include the supplementals. Thank you for checking us out. Happy Savings.
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Persuasion : Theory and...

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eCampus.com Persuasion : Theory and Research
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Offers a comprehensive and critical treatment of theory and research in persuasion. Assumes no prior knowledge in research methods. Hardcover, softcover also available. DLC: Persuasion (Psychology).
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Hidden Persuasion by Marc...

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BookDepository.com Hidden Persuasion by Marc Andrews
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Free Delivery Worldwide : Hidden Persuasion : Hardback : BIS Publishers B.V. : 9789063693145 : 9063693141 : 14 Jan 2014 : This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them.
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Persuasion : Theory and...

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Offers a comprehensive and critical treatment of theory and research in persuasion. Assumes no prior knowledge in research methods. Hardcover, softcover also available. DLC: Persuasion (Psychology).
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Perspectives on Persuasion,...

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knetbooks.com Perspectives on Persuasion, Social Influence, and Compliance Gaining
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This collection of chapters written by some of the most important persuasion scholars of our time represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, Perspectives On Persuasion, Social Influence, and Compliance Gaining provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others. Features: Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect... Less
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Persuasion Book Austen...

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The smartest way to find and save on all your textbooks! Purchase or rent the prior edition(pictured left) and save yourself the enormous and unnecessary expense! When compared with the later version ISBN: 140827812X / 9781408278123 (pictured right), you will find very minor or no differences at all. We guarantee this book will work for your class or your money back. Please keep in mind that USED items may not always include the supplements such as discs or access codes. Returns always accepted within 30 days with no questions asked. We like to keep things simple. Please feel free to contact our friendly customer support for any assistance with your purchase or rental.
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Picturing Paul in Empire:...

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Kobo eBooks Picturing Paul in Empire: Imperial Image, Text and Persuasion in Colossians, Eph... eBook
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Buy Picturing Paul in Empire: Imperial Image, Text and Persuasion in Colossians, Ephesians and the Pastoral Epistles by Maier, Harry O. and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 3 Million Titles, Including 2 Million Free Ones!
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Perspectives on Persuasion,...

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BookDepository.com Perspectives on Persuasion, Social Influence, and Compliance Gaining by John S. Seiter
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Free Delivery Worldwide : Perspectives on Persuasion, Social Influence, and Compliance Gaining : Paperback : Pearson Education (US) : 9780205335237 : 0205335233 : 09 Sep 2003 : Twenty-nine American academics contribute 19 chapters to this reader for use in upper-level undergraduate and graduate courses. Coverage includes conceptualization s of persuasion, the history and nature of the field, ways in which persuasion functions, variables in the process of persuasion, the st
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Persuasion Book & MP3 Pack...

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Textbook Head Persuasion Book & MP3 Pack Level SA 140827812X
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Author(s): Austen, Jane |Publisher: Penguin | The smartest way to save money on your textbooks! Compare the prior version(pictured left) with ISBN: 140827812X and save yourself the enormous expense. We guarantee the book to work for your course or your money back. Our specialty is saving you money by offering prior used textbooks. This is due to the fact that publishers often release new versions with only very minor changes to the content itself(if any at all!). To maximize your savings we now offer the option to rent or purchase this textbook. Please keep in mind that used textbooks may not include the supplementals. Thank you for checking us out. Happy Savings.
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Limits of Persuasion by...

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BookDepository.com Limits of Persuasion by Michael Libal
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Free Delivery Worldwide : Limits of Persuasion : Hardback : ABC-CLIO : 9780275957988 : 0275957985 : 30 Nov 1997 : This historical account of German diplomacy in the first year of the Yugoslav crisis analyzes the issues Germany and the international community faced at the time. It is written by the German diplomat who was responsible for the conduct of German policy on a working level.
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Statistical Persuasion -...

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Textbooks.com Statistical Persuasion - Robert W. Pearson - 9781412974967 - 1412974968
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9781412974967 - 1412974968 - Robert W. Pearson - Sage Publications, Inc. - 10 Edition
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Persuasion Book Austen...

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The smartest way to find and save on all your textbooks! Purchase or rent the prior edition(pictured left) and save yourself the enormous and unnecessary expense! When compared with the later version ISBN: 140827812X / 978-1408278123 (pictured right), you will find very minor or no differences at all. We guarantee this book will work for your class or your money back. Please keep in mind that USED items may not always include the supplements such as discs or access codes. Returns always accepted within 30 days with no questions asked. We like to keep things simple. Please feel free to contact our friendly customer support for any assistance with your purchase or rental.
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The Dynamics of Persuasion...

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Textbook Head The Dynamics of Persuasion Communication and SA 0805840877
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Author(s): Perloff, Richard M. |Publisher: Routledge | The smartest way to save money on your textbooks! Compare the prior version(pictured left) with ISBN: 0805840877 and save yourself the enormous expense. We guarantee the book to work for your course or your money back. Our specialty is saving you money by offering prior used textbooks. This is due to the fact that publishers often release new versions with only very minor changes to the content itself(if any at all!). To maximize your savings we now offer the option to rent or purchase this textbook. Please keep in mind that used textbooks may not include the supplementals. Thank you for checking us out. Happy Savings.
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