REINVENTING HOW YOU WATCH TV Experience the evolution of High Definition. With a resolution four times the pixel count of Full HD, every show, movie, game and sport looks clearer, richer...
REINVENTING HOW YOU WATCH TV Experience the evolution of High Definition. With a resolution four times the pixel count of Full HD, every show, movie, game and sport looks clearer, richer and livelier than ever imagined. And, with LG's Tru-ULTRA HD Engine you can upscale any content to near Ultra HD so you can get that richer experience today. With LG, its all possible. TURN FULL HD INTO NEAR ULTRA HDPicture quality is upscaled through a 4-step process that enhances the detail of your show, movie, game or sport, so that you can enjoy the benefit of 4K resolution today. With the additional step of analyzing data compared to other manufacturers 3-step process, you will truly experience the picture you expect from an Ultra HD 4K TV. AMAZING COLOR CONTRASTNANO FULL LED is the most advanced LED technology available from LG. The Micro Pixel Control has hundreds of blocks of LEDs throughout the back of the panel that can individually brighten and dim which enables the deepest, darkest and most natural colors for superior picture performance. See it for yourself. ENERGY STAR® QUALIFIEDEarning the ENERGY STAR® means a product meets strict energy efficiency guidelines set by the US Environmental Protection Agency and the Department of Energy. ENERGY STAR® certified televisions are on average, over 25 percent more energy efficient than conventional models, saving energy in all usage modes: sleep, idle and on.