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Strategic Management:...

$40.95 Strategic Management: Competitiveness and Globalization: Concepts & Cases
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STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES Eighth Edition, is a comprehensive Strategic Management text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online teaching tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm... Less
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International Strategic...

$194.24 International Strategic Management: Challenges And Opportunities By Kanoknar
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Call Toll-Free: 855-892-1084 International Strategic Management: Challenges and Opportunities by Kanoknart Visudtibhan, Franklin R. Root Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Contains articles on aspects of strategic management in the multinational enterprise. Contributions fall into four areas: multinational and transnational enterprise; the top-management perspective; the normative, decision-making emphasis; and regency of publication no earlier than 1985. Publisher Description No single definition of international or global strategic management can hope to capture its many dimensions. In reaching decisions that affect the entire multinational enterprise system, managers use concepts and theories to formulate strategies that ae intended... Less
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Strategic Management:...

$353.62 Strategic Management: Concepts and Cases by Michael A. Hitt
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Free Delivery Worldwide : Strategic Management: Concepts and Cases : Hardback : Cengage Learning, Inc : 9780324114799 : 0324114796 : 31 Aug 2002 : This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model.
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Annual Competitiveness...

$145.41 Annual Competitiveness Analysis, Agricultural Productivity And Development Visio
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Call Toll-Free: 855-892-1084 Annual Competitiveness Analysis, Agricultural Productivity and Development Vision for ASEAN-10 by Khee Giap Tan, Le Phuong Anh Nguyen, Trieu Duong Luu Nguyen Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description In the tradition of the Asia Competitiveness Institute (ACI) at the Lee Kuan Yew School of Public Policy, National University of Singapore (NUS), our research publications make a distinctive contribution to the understanding of economic development in Asia by evaluating and tracking competitiveness for the ten ASEAN member states annually since 2000 through combining leading-edge methodologies with an extensive dataset. In this third edition, the competitiveness ranking and simulation study for ASEAN-10 are improved and... Less
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Strategic Management...

$31.95 Strategic Management Competitiveness And Globalization by Hitt
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Strategic Management Competitiveness And Globalization by Hitt is available now for quick shipment to any U.S. location. This edition can easily be substituted for ISBN 1305502140 or ISBN 9781305502147 the 12th edition or 2016 edition o
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Competitiveness And...

$56.06 Competitiveness And Development: Myth And Realities By Mehdi Shafaeddin Pape
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Call Toll-Free: 855-892-1084 Competitiveness and Development: Myth and Realities by Mehdi Shafaeddin Estimated delivery 3-12 business days Format Paperback Condition Brand New Description 'Competitiveness and Development' provides an insightful analysis of the confusions surrounding the concept of competitiveness in the context of developing countries, and proposes how these countries can attain competitiveness at a high level of development. Publisher Description In 'Competitiveness and Development', the author explains the confusion surrounding the concept of competitiveness in the context of developing countries; proposes policies for achieving competitiveness at a high level of development; examines its possibilities and constraints; and suggests policy changes necessary at the... Less
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Investment And...

$153.47 Investment And Competitiveness In Africa By Hardcover Book
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Call Toll-Free: 855-892-1084 Investment and Competitiveness in Africa Estimated delivery 3-12 business days Format Hardcover Condition Brand New Details ISBN 3319447866 ISBN-13 9783319447865 Title Investment and Competitiveness in Africa Format Hardcover Year 2016 Pages 213 Publisher Springer International Publishing Ag Dimensions9.3 in. x 6.1 in. GE_Item_ID: 102036215; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to... Less
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Clusters of Competitiveness

$25.95 Clusters of Competitiveness
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This primer on Clusters of Competitiveness provides a critical overview of competitiveness at many levels. Competitiveness is a broad subject with applications at the level of the firm, industry, region, nation, and global economy. Each one of these aspects has a rich literature drawn on by academics and policy makers over a long period. This book seeks to present a broad overview of the main ideas underlying competitiveness and its applications, highlighting and discussing in greater depth the topics that are of relevance currently. Specifically, the book draws out the experiences of and lessons for developing economies, and examines in detail the role for policy. Competition, competitiveness and growth are inherently linked and provide a compelling basis for policy analysis and... Less
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Strategic Management: Concepts

$175.14 Strategic Management: Concepts
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Strategic Management: Concepts Product Features Product Specifications Paperback: 528 pages Publisher: McGraw-Hill Education; 2 edition (January 9, 2014) Language: English ISBN-10: 0077645065 ISBN-13: 978-0077645069 Product Dimensions: 8.1 x 0.7 x 10 inches Shipping Weight: 2 pounds Why Buy From JandJ Ultra? Highly Trusted Seller Over 99.7% Positive Feedback FAST Shipping and Tracking HUGE Discounts Excellent Returns Policy The BEST Customer Service Shipping & Returns We Ship International! 14 Day Money Back Return Policy Items Ship within 24-48 Hours Product Description About the Author Frank T. Rothaermel (Ph.D., University of Washington) is a professor of Strategic Management and in the Scheller College of Business at the Georgia Institute of Technology. BusinessWeek names Frank one of... Less
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International Competitiveness...

$74.97 International Competitiveness And Technological Change By Marcela Miozzo Paperba
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Call Toll-Free: 855-892-1084 International Competitiveness and Technological Change by Marcela Miozzo, Vivien Walsh Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Technological change is central in explaining industrial leadership, but the relationships and interactions between scientific research, industrial innovation, and competitiveness are neither clear nor straightforward. This book analyses the role of technological change in the competitiveness of firms and national economies. Publisher Description Technological change is central in explaining industrial leadership, but the relationships and interactions between scientific research, industrial innovation, and competitiveness are neither clear nor straightforward. Public research funding and... Less
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The Strategic Dimensions of...

$119.95 The Strategic Dimensions of Environmental Management by Ulrich Steger
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Free Delivery Worldwide : The Strategic Dimensions of Environmental Management : Hardback : Palgrave MacMillan : 9780333699379 : 0333699378 : 18 Jun 1998 : Ecology has become an integral part of the strategic context in which corporations operate. This book examines the strategic issues, concepts and tools which managers should understand to sustain their own business competitiveness as society evolves toward another definition of progress.
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Country Competitiveness: ...

$196.24 Country Competitiveness: Technology And The Organizing Of Work By Bruce Kogut Ha
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Call Toll-Free: 855-892-1084 Country Competitiveness: Technology and the Organizing of Work by Bruce Kogut Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description With the expansion of global competition through international trade agreements and heightened rivalry between firms in the domestic market, it is easy to understand why a firm would seek to compete by lowering the wages paid to labor. Yet, this strategy is troubled not only by the efforts of other firms pursuing cheaper labor costs, but also by the failure to adopt better ways of organizing work. New products are copied within a short time after introduction. What is difficult to imitate is the organizing of work—as applied to the factory floor, to the corporation, and to relations among firms and... Less
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High Skills: Globalization,...

$68.94 High Skills: Globalization, Competitiveness, And Skill Formation By Phillip Brow
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Call Toll-Free: 855-892-1084 High Skills: Globalization, Competitiveness, and Skill Formation by Phillip Brown, Andy Green Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Today, economic success is seen as depending on the creation of a high-skilled workforce. This is the first book to offer a comparative examination of national routes to a 'high skill' economy. Publisher Description Economic globalization has led to intense debates about the competitiveness of nations. Prosperity, social justice, and welfare are now seen to depend on the creation of a 'high skilled' workforce. This international consensus around high skills has led recent American presidents to claim themselves 'education presidents' and in Britain, Tony Blair has announced that... Less
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Competitiveness and Role of...

$91.07 Competitiveness and Role of Research and Development
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The book is on the behavioral aspect on competitiveness and Research & Development (R&D) of Indian Automobile and Drugs and Pharmaceuticals Industries. The book is also focused on the competitiveness and role of R&D expenditure of the automobile and drugs
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European Competitiveness By...

$126.64 European Competitiveness By Kirsty S. Hughes Hardcover Book (english)
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Call Toll-Free: 855-892-1084 European Competitiveness by Kirsty S. Hughes Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Analyzing the key factors determining current and future European competitiveness, this book focuses on the issues of internationalizat ion of firms and markets, the role of technology and innovation, and of continuing European integration, and deals with these issues on the level of firms, industries, and countries. The competitiveness of the EC as a whole, relative to the United States and Japan, is also examined. It will be of interest to students, scholars and policy makers concerned with industry, technology, trade, and the future of the EC. Publisher Description Analyzing the key factors determining current and future... Less
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Building Engines For Growth...

$49.54 Building Engines For Growth And Competitiveness In China: Experience With Sp
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Call Toll-Free: 855-892-1084 Building Engines for Growth and Competitiveness in China: Experience with Special Economic Zones and Industrial Clusters by Douglas Zhihua Zeng Estimated delivery 3-12 business days Format Paperback Condition Brand New Description In the past 30 years, the numerous Special Economic Zones (SEZs) and industrial clusters have been two important engines that have driven China's rapid development. This book summarizes the key experiences and lessons learned for other developing countries. Publisher Description In the past 30 years, China has achieved an unprecedented development miracle in human history. How did China achieve this? What are the key drivers for such a rapid growth? And most importantly, what can be learned from China's success? While many factors... Less
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Strategic Management Of...

$118.91 Strategic Management Of Global Manufacturing Networks: Aligning Strategy, Config
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Call Toll-Free: 855-892-1084 Strategic Management of Global Manufacturing Networks: Aligning Strategy, Configuration, and Coordination by Thomas Friedli, Stefan Thomas Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Strategic Management of Global Manufacturing Networks Publisher Description The preceding process of globalization and the continuously rising competitive pressure on manufacturing companies in more developed economies unveiled the limits of classical site-focused optimization approaches. The focus of network optimization shifts ever more towards an integrative view of manufacturing networks, striving for a harmonization of the strategy-, configuration- and coordination levels. This book presents such an integrative approach to the... Less
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Budget Indicators ; [and],...

$62.12 Budget Indicators ; [and], The International Competitiveness Of Selected Oec
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Call Toll-Free: 855-892-1084 Budget Indicators ; [and], The International Competitiveness of Selected OECD Countries by Oecd Estimated delivery 3-12 business days Format Paperback Condition Brand New Description This publication reviews the quality of Bahrain's legal and regulatory framework for the exchange of information for tax purposes. Publisher Description This publication reviews the quality of Bahrain's legal and regulatory framework for the exchange of information for tax purposes. Details ISBN 9264118179 ISBN-13 9789264118171 Title Budget Indicators ; [and], The International Competitiveness of Selected OECD Countries Author Oecd Format Paperback Year 2011 Pages 72 Publisher Organization for Economic Co-operation and Development (OECD) Dimensions6.1 in. x 9.2 in. x 0.1 in... Less
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Strategic Management...

$99.26 Strategic Management Electronic Version: Theory And Practice By John A. Parnell
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Call Toll-Free: 855-892-1084 Strategic Management Electronic Version: Theory and Practice by John A. Parnell Estimated delivery 3-12 business days Format Paperback Condition Brand New Author Biography John A. Parnell presently serves as the William Henry Belk distinguished professor in management at the University of North Carolina at Pembroke. He is the author of more than 150 basic and applied research articles, published presentations, and cases in strategic management and related areas. He earned B.S.B.A., M.B.A., and M.A. (adult education) degrees from East Carolina University, an Ed.D. degree from Campbell University, and his Ph.D. degree in strategic management from the University of Memphis. Dr. Parnell's present research interests include such issues as competitive strategy,... Less
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Strategic Management Of...

$164.99 Strategic Management Of Technological Innovation By Melissa A. Schilling Paperba
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Call Toll-Free: 855-892-1084 Strategic Management of Technological Innovation by Melissa A. Schilling Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. Publisher Description Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy... Less
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Essentials Of Strategic...

$240.22 Essentials Of Strategic Management By Charles W.l. Hill Paperback Book (english)
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Call Toll-Free: 855-892-1084 Essentials of Strategic Management by Charles W.L. Hill, Gareth R. Jones Estimated delivery 3-12 business days Format Paperback Condition Brand New Description ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management,... Less
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The Strategic Management of...

$69.00 The Strategic Management of Health Care Organizations
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A structured strategic management approach is what's needed to tackle the revolutionary change the health care system has been experiencing. Today, health care organizations have almost universally embraced the strategic perspective first developed in the business sector and now have developed strategic management processes that are uniquely their own. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the dynamics of the health care industry. Strategic Management has become the single clearest manifestation of effective leadership of health care organizations. The 7th edition of this leading text has been revised and updated to include a greater focus on the global analysis of industry and competition; and... Less
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Strategic Management By Allen...

$102.28 Strategic Management By Allen C. Amason Paperback Book (english)
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Call Toll-Free: 855-892-1084 Strategic Management by Allen C. Amason Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Leadership, adaptability, value creation. These are the skills necessary for tomorrow s managers. Allen Amason approaches the topic of strategic management with these traits in mind. Rather than simply teaching theory and research, he seeks to communicate to them the fundamental keys to how strategy works. This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings. By conveying enduring and fundamental principles... Less
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Strategic Management:...

$216.13 Strategic Management: Creating Competitive Advantages By Gerry Mcnamara Paperbac
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Call Toll-Free: 855-892-1084 Strategic Management: Creating Competitive Advantages by Gerry McNamara, Gregory Dess, Alan Eisner Estimated delivery 3-12 business days Format Paperback Condition Brand New Details ISBN 1259303500 ISBN-13 9781259303500 Title Strategic Management: Creating Competitive Advantages Author Gerry McNamara, Gregory Dess, Alan Eisner Format Paperback Year 2015 Pages 544 Edition 8th Publisher McGraw-Hill Education - Europe GE_Item_ID: 98861263; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times... Less
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Strategic Management By H...

$82.82 Strategic Management By H. Igor Ansoff Hardcover Book (english)
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Call Toll-Free: 855-892-1084 Strategic Management by H. Igor Ansoff Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description This book is the original, classic text by H. Igor Ansoff, the pioneer and Father of Strategic Management. This is the founding work on strategic management, a concept that lies at the core of modern business. Ansoff focuses upon the behavior of complex organizations in turbulent environments and upon what determines success. This groundbreaking approach to modeling strategic capability and strategic choice has influenced an entire generation of managers and strategists. It remains today a key work on strategy. Publisher Description This book is the original, classic text by H. Igor Ansoff, the pioneer and Father of Strategic... Less
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Strategic Management For...

$99.99 Strategic Management For Nonprofit Organizations: Theory And Cases By Sharon M.
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Call Toll-Free: 855-892-1084 Strategic Management for Nonprofit Organizations: Theory and Cases by Sharon M. Oster, M. Oster Sharon M. Oster Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description This book applies modern strategic planning concepts to the special management challenges of nonprofit organizations. It discusses setting organizational goals, determining the resources necessary to achieve those goals, and setting strategy to close the gap between available resources and resources which are needed. Publisher Description Nonprofit organizations in the U.S. earn more than $100 billion annually, and number over a million different organizations. They face increasing competition for donor's dollars and many of the issues they confront are similar to... Less
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Valuing Services in Trade: A...

$39.91 Valuing Services in Trade: A Toolkit for Competitiveness Diagnostics
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Valuing Services in Trade: A Toolkit for Competitiveness Diagnostics provides a framework, guidance, and practical tools for conducting an analysis and diagnostics of the trade competitiveness of a country's services sector. The proposed methods subsequently identify the main constraints to improved competitiveness and the appropriate policy responses. Valuing Services in Trade has been successfully tested on country-specific assessments and is designed to address a wider audience, including policy makers in developing countries and development practitioners in international organizations, policy-making institutions, and academia. Its modules are valuable for different audiences; full country diagnostics can be undertaken or various parts of the Toolkit can be used to address specific... Less
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Building Manufacturing...

$9.99 Building Manufacturing Competitiveness - The Toc Way
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Across the world, there has been a growing demand to dramatically improve performance of manufacturing sector. However, the prevailing complex and chaotic business environment makes the effort more difficult. India is one country that has set very aggress
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Strategic Management On Bmw...

$22.67 Strategic Management On Bmw By Kiran Kumar Paperback Book (english)
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Call Toll-Free: 855-892-1084 Strategic Management on BMW by Kiran Kumar Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Scientific Study from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: A+, University of Bedfordshire (Business School), course: MBA Hospital And Health Service Management, language: English, abstract: This report is based on strategies which are utilized by the organization for creating long-term sustainable growth with competitive advantage. In this report, researcher has given its consideration upon UK automobile sector, especially BMW (British Motor Works) was taken into account. Moreover, it will assist to understand internal & external strategy of BMW through critical analysis... Less
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Global Strategic Management...

$103.37 Global Strategic Management By Jedrzejgeorge Frynas
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Call Toll-Free: 855-892-1084 Global Strategic Management by JedrzejGeorge Frynas Estimated delivery 3-12 business days Format Condition Brand New Description Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart. Publisher Description Global Strategic Management 3e provides a clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage. Every chapter offers a diverse range of case studies designed to illustrate strategic management theory in a... Less
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Strategic Security Management...

$76.94 Strategic Security Management - Hardcover Book
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Additional Information from Movie Mars Product Description Strategic Security Management About Movie Mars All items are Brand New. We offer unbeatable prices, quick shipping times and a wide selection second to none. Purchases come with a 30-day Satisfaction Guarantee (minus Shipping & Handling fees) on all unopened products. All items are from licensed Distributors. We do not deal with any Bootleg or Used items!
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Strategic Supply Management -...

$56.55 Strategic Supply Management - Hardcover Book
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Additional Information from Movie Mars Product Description Strategic Supply Management About Movie Mars All items are Brand New. We offer unbeatable prices, quick shipping times and a wide selection second to none. Purchases come with a 30-day Satisfaction Guarantee (minus Shipping & Handling fees) on all unopened products. All items are from licensed Distributors. We do not deal with any Bootleg or Used items!
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Strategic Management of...

$55.95 Strategic Management of Health Care Organizations
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The 6th edition of this classic strategic management text provides up-to-date and concise coverage of all the essential strategic momentum. In this edition, the authors have comprehensively addressed issue assessment in the health care environment, service area competitor analysis, internal organizational analysis, development of directional strategies, strategy formulation, and strategy implementation. Through the many new examples and perspectives integrated throughout the text along with numerous strategic thinking maps and analysis techniques, readers of this text will be able to develop comprehensive, well-documented, and innovative strategies for health care organizations. The focused format of this edition, combined with web support, make this an essential and accessible... Less
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The Behavioral Foundations Of...

$73.86 The Behavioral Foundations Of Strategic Management By Philip Bromiley Paperb
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Call Toll-Free: 855-892-1084 The Behavioral Foundations of Strategic Management by Philip Bromiley Estimated delivery 3-12 business days Format Paperback Condition Brand New Description This book argues that assumptions of rationality and market equilibrium are inconsistent with rigorous strategic management research and that strategic management should adopt behavioral assumptions. The author suggests that most scholars in strategic management implicitly adopt a behavioral view by assuming firms can make better or worse decisions, and then trying to understand the characteristics of these decisions. He outlines the basics of a behavioral approach to strategic management; he examines assumptions of rationality and equilibrium and the problems they create; and he considers how a behavioral... Less
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Strategic Management + Online

$152.31 Strategic Management + Online
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Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user- friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students fo
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The Financial And Strategic...

$81.72 The Financial And Strategic Management For Non-profit Organizations By Herringto
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Call Toll-Free: 855-892-1084 The Financial and Strategic Management for Non-Profit Organizations by Herrington J. Bryce Estimated delivery 3-12 business days Format Paperback Condition Brand New Description This comprehensive reference deals with the proper, cost-effective management of nonprofit organizations. It provides guidelines on planning, budgeting, finance, deferred giving, business management, employee benefits, cost control, cash management, marketing, risk management and law. Publisher Description Comprehensive reference for proper, cost-effective management of nonprofit organizations. Loaded with timely guidelines on planning, budgeting, finances, deferred giving, business management, employee benefits, cost control, cash management, marketing, risk management, and law... Less
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Health Information:...

$85.14 Health Information: Management Of A Strategic Resource, 5e Brand
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Quality products at affordable prices. Check out our feedbacks and buy with confidence!   Hea lth Information: Management of a Strategic Resource, 5e Features Uncover the latest information you need to know when entering the growing health information management job market with Health Information: Management of a Strategic Resource, 5th Edition. Following the AHIMA standards for education for both two-year HIT programs and four-year HIA programs, this new edition boasts dynamic, state-of-the-art coverage of health information management, the deployment of information technology, and the role of the HIM professional in the development of the electronic health record. An easy-to-understand approach and expanded content on data analytics, meaningful use, and public health informatics... Less
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Strategic Healthcare...

$128.83 Strategic Healthcare Management: Planning And Execution
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Strategic Healthcare Management: Planning and Execution Features: Product Details: Hardcover: 419 pages Publisher: Health Administration Press; 1 edition (September 12, 2013) Language: English ISBN-10: 1567936008 ISBN-13: 978-1567936001 Product Dimensions: 1 x 7.2 x 10.2 inches Shipping Weight: 2.1 pounds Description About the Author Stephen L. Walston, PhD, is professor and associate dean for academic affairs at the University of Oklahoma s College of Public Health in the Department of Health Administration and Policy and president of TSW American Institute of Leadership and Quality, a consultancy firm that specializes in leadership training, strategic planning, and feasibility studies. His former roles include MHA program director at Indiana University, faculty member at Cornell... Less
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Strategic Advertising...

$126.86 Strategic Advertising Management By Larry Percy Paperback Book (english)
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Call Toll-Free: 855-892-1084 Strategic Advertising Management by Larry Percy, Richard Rosenbaum- Elliott Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. Publisher Description Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan... Less
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Strategic Supply Chain...

$42.19 Strategic Supply Chain Management - Hardcover Book
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Additional Information from Movie Mars Product Description Strategic Supply Chain Management [9780071813082] About Movie Mars All items are Brand New. We offer unbeatable prices, quick shipping times and a wide selection second to none. Purchases come with a 30-day Satisfaction Guarantee (minus Shipping & Handling fees) on all unopened products. All items are from licensed Distributors. We do not deal with any Bootleg or Used items!
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