Education and Reference

Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users’ current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are automatically pinpointed and tracked.This book explains the fundamentals and operation of LBSs and gives a thorough introduction to the key technologies and organizational procedures, offering comprehensive coverage of positioning methods, location protocols and service platforms, alongside an overview... Less

Master PowerPoint and improve your presentation skills with one book!In today's business climate, you need to know PowerPoint inside and out, and that's not all. You also need to be able to make a presentation that makes an impact. From using sophisticated transitions and animation in your PowerPoint presentations to interfacing in person with your audience, this information- packed book helps you succeed. Start creating professional- quality slides that captivate audiences and discover essential tips and techniques for making first-rate presentations, whether you're at a podium or online. Combines both the technical software skills and the soft presentation skills needed to be a successful presenter in today's business climateExplains PowerPoint 2013's features and tools in detail, so... Less

Effective creative strategies and campaigns for business owners or marketersWhether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought- provoking marketing and PR tips, ideas, and creative stunts. This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.Through case studies, photos, and illustrations, Visual Marketing displays... Less

A practical introduction for using iOS 6 to create universal appsIf you have prior experience programming in an object-oriented language and are eager to start building universal apps for iPad and iPhone (including the iPod touch), then this is the book for you! Using the latest version of iOS (iOS 6) along with the latest version of Xcode (Xcode 4.5), this book is a practical introduction rather than just a catalog of components. Full-color and packed with groundbreaking, innovative designs, this book teaches you how to create eye-catching, unique apps. Teaches you the various aspects of iOS development, beginning with getting started with iOS 6, getting Up to Speed with Xcode, and learning the tools and Objective- CReviews building the user interface with Xcode and Interface... Less

Professional Financial Computing Using Excel and VBA is an admirable exposition that bridges the theoretical underpinnings of financial engineering and its application which usually appears as a black-box software application. The book opens the black-box and reveals the architecture of risk-modeling and financial engineering based on industry- standard stochastic models by utilizing Excel and VBA functionality to create a robust and practical modeling tool-kit. Financial engineering professionals who purchase this book will have a jumpstart advantage for their customized financial engineering and modeling needs.Dr. Cameron WicentowichVice President, Treasury AnalyticsCanadian Imperial Bank of Commerce (CIBC) Spreadsheet modeling for finance has become a standard course in the curriculum... Less

Microsoft Windows Server is a multi-purpose server designed to increase reliability and flexibility of  a network infrastructure. Windows Server is the paramount tool used by enterprises in their datacenter and desktop strategy. The most recent versions of Windows Server also provide both server and client virtualization. Its ubiquity in the enterprise results in the need for networking professionals who know how to plan, design, implement, operate, and troubleshoot networks relying on Windows Server.Microsoft Learning is preparing the next round of its Windows Server Certification program with exams covering the new version of the software, Windows Server 2012. The exams and certification path change significantly from the previous version of Windows Server. This provides an opportunity... Less

* Christopher Negus is the bestselling author of Red Hat Linux 8 Bible (0-7645-4968-5) and earlier versions, with more than 125,000 copies sold* Readers learn to build sixteen fun and useful devices for home and office, using spare parts and free software* Projects include transforming an answering machine into an e-mail converter, building an MP3 music jukebox, building a car entertainment center, and creating a TV video recorder/player* Projects work with any version of Linux* Companion Web site includes specialized hardware drivers and software interfaces, plus music and game software