iComfort&174 Genius King Firm
Introducing the new iComfort Sleep System by Serta. Featuring our Cool Action Gel Memory Foam - the world's first memory foam infused with the support and cooling touch of Serta's MicroSupport gel. This revolutionary memory foam is designed to deliver superior relief and more targeted support while sleeping cooler than ordinary memory foam. Plus, it is antimicrobial and dust mite resistant to help protect your mattress from potential allergens.