Developing Effective and Profitable Non-Dues Revenue details the steps that health/fitness clubs can take to generate additional revenue. Featuring one of the most respected professionals in the industry, the DVD is based on the premise that an opportunity always exists for clubs to add something to their curriculum offering. The DVD also reviews ten keys for clubs being successful. Among topics covered: Overview of IHRSA programming survey Ten keys to profitable programming, Key #1offer a menu of services, both complimentary and fee-based, Key #2the more programs you offer, the more members participating , Key #3consistently offer monthly, fun, motivational programs, in addition to profit programs , Key #4provide a new-member orientation, preferably one-on-one, rather than group , Key... Less

This video introduces fundamental exercise skills and guidelines for using the Body Bar. It will teach you how to properly strengthen, tone and stretch the whole body. Sherry Catlin Director of Program Development for Body Bar, Inc. provides a wide range of services to the fitness industry. She spent over 18 years in health club management as well as consultant to the US Air Force, cruise lines, spas and numerous clubs worldwide. Awarded the 2004 IDEA International Program Director of the Year, she is a respected international fitness instructor, instructor trainer and consultant who has presented workshops, seminars, and master classes in 25 countries and 30 states. Sherry is a Continuing Education Specialist for the American Council on Exercise, AFAA, AFPA, AAAI, and CanFitPro as... Less