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Digital Wars: Apple, Google,...

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Walmart.com Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
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The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies that would subsequently fight a series of battles for control of different parts of the digital landscape that would be world-changing. Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. To win their battles: Apple used design and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to move into new markets; Google focused on being quick, efficient... Less
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CNBC: Inside The Mind Of...

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Walmart.com CNBC: Inside The Mind Of Google
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In the next CNBC Original, Maria Bartiromo takes viewers Inside The Mind of Google for a rare look at the world's most powerful technology company and its crown jewel, the Google Internet search engine. This is the fascinating story of how two grad students, in barely a decade, took a one-time research project and turned it into a global technology powerhouse... changing the way we interact with information, the Internet, and each other. See how Google came to dominate the search industry and turn it into a profit machine... and see where it's taking its next step... and how the company plans to address arguably the biggest controversy in today's digital age: privacy.
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Google SketchUp: The Missing...

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Walmart.com Google SketchUp: The Missing Manual
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If you want to learn to create 3-D models using Google SketchUp, this Missing Manual is the ideal place to start. Filled with step-by-step tutorials, this entertaining, reader-friendly guide will have you creating detailed 3-D objects, including building plans, furniture, landscaping plans -- even characters for computer games -- in no time. Google SketchUp: The Missing Manual offers a hands-on tour of the program, with crystal-clear instructions for using every feature and lots of real-world examples to help you pick up the practical skills you need. Learn to use the basic tools, build and animate models, and place your objects in Google Earth. With this book, you will: Learn your way around the SketchUp workspace, and explore the differences between working in 2-D and 3-DBuild simple... Less
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Introduction to Google...

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Walmart.com Introduction to Google SketchUp
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The 2nd edition of Chopra's Google SketchUp provides key pedagogical elements, which help prepare readers for the workforce. The content provides real-world and applied material including better PowerPoint presentations and how-to animations. Additional features include updated content to reflect software upgrades and market use; new pedagogy elements and interior design; and more robust resources that will are appropriate for different users of Google Sketch.The book also addresses the similarities between the adapted title, Google SketchUp 8 for Dummies, and Google SketchUp 2. This includes a title that contains the core content and basic software how-to from For Dummies; revised TOC to reflect the course; and new material developed/written by writerand academic advisors/reviewer s... Less
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Advanced Web Metrics with...

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Walmart.com Advanced Web Metrics with Google Analytics
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Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
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Performance Marketing with...

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Walmart.com Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
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An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goalsGoogle Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and... Less
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The Google Generation: Are...

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Walmart.com The Google Generation: Are ICT Innovations Changing Information Seeking Behaviour?
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The widespread availability and use of search engines such as Google has given rise to a new type of scholar - the digital scholar- whose primary information sources are found online. This book is an enlightening, comprehensive analysis of the evolving nature of information search behavior, and offers a variety of crucial international research evidence to present a unique, generation-based analysis of information search behaviors.
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Going Google: Powerful Tools...

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Walmart.com Going Google: Powerful Tools for 21st Century Learning
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The author explores the wide array of Google tools and shows how to use them in the classroom to engage students and foster digital learning.
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Google Semantic Search:...

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Walmart.com Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence
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Optimize Your Sites for Today's Radically New Semantic Search Breakthrough semantic search techniques are already transforming Google(TM)'s search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. Google Semantic Search tells you what to do instead--in plain English. David Amerland demystifies Knowledge Graph(TM), TrustRank(TM), AuthorityRank (TM), personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO - Learn how Google is delivering answers, not just links--and what it means to you-... Less
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Google Apps Meets Common Core

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Walmart.com Google Apps Meets Common Core
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Enhance your curriculum and launch a stress-free implementation of the Common Core's required technology components with Google's suite of free, easy-to-use educational tools. This book shows you how to design robust lessons that help students meet and exceed Common Core requirements to think critically, problem solve, research, collaborate, and create original documents to publish on the web.
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Google AdWords

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Walmart.com Google AdWords
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Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge.Learn the advantages of proper account structure based on tightly knit themes Understand AdWords auction and the importance of keyword Quality Score Determine your preferred bidding model and... Less
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Google Adwords for Dummies

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Walmart.com Google Adwords for Dummies
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The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.Boasts approximately 85 percent updated or new contentUpdates popular topics such as experiments, ad extensions, feeds for... Less
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Designing and Developing for...

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Walmart.com Designing and Developing for Google Glass
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Paperback, Oreilly & Associates Inc, 2015, ISBN13 9781491946459, ISBN10 1491946458
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Sams Teach Yourself Google...

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Walmart.com Sams Teach Yourself Google Analytics in 10 Minutes
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Sams Teach Yourself Google Analytics(TM) in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google Analytics to accurately measure your website's performance-and improve it 10 minutes is all you need to learn how to... Quickly create a Google Analytics account and add Google Analytics to your siteDefine goals and measure how well your site is achieving them Track visitors from search engines, pay-per-click advertising, email, and other sourcesDiscover the pages your visitors view, how long they stay, and where they exitMonitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading filesIdentify your best and worst content, and... Less
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Planet Google: One Company's...

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Walmart.com Planet Google: One Company's Audacious Plan to Organize Everything We Know
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In this spellbinding behind-the-scenes look, Stross leads readers through Google's evolution...the unfolding narrative reads like a suspense novel (Publishers Weekly, starred review). Based on unprecedented access to the Googleplex, Planet Google goes deep inside the company to unveil the extraordinary scope and scale of its ambition to become the master gate-keeper of all the world's information, including its users' most personal information. New York Times columnist Randall Stross provides a lively tour through Google's flurry of new information gathering initiatives. Will Google stay true to its famous Don't Be Evil mantra? Will it protect all of the personal information it collects? Planet Google is a much-needed wake-up call about how powerful the Google juggernaut has become.
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Google SketchUp 8 for Dummies

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Walmart.com Google SketchUp 8 for Dummies
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Go 3D with Google's exciting architectural design software for Mac and WindowsWhether you need to learn 3D modeling for business or you're just eager to see what you can create, Google SketchUp and Google SketchUp 8 For Dummies are for you. Available in both a free hobbyist version and a full-featured professional version, SketchUp explodes the myth that 3D modeling software must be complicated to learn and use. This book will take you step by step through downloading and using both versions on both Mac and Windows. There are even video walkthroughs on the companion Web site.Google's exciting 3D modeling software offers hobbyists as well as architects, engineers, and industrial designers a less complicated tool for architectural rendering, urban planning, set design, game design, and... Less
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Using Google Earth, Level...

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Walmart.com Using Google Earth, Level 3-5: Bring the World Into Your Classroom [With CDROM]
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Hardcover, Shell Education, 2012, ISBN13 9781425808259, ISBN10 1425808255
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Teacher Created Resources...

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Walmart.com Teacher Created Resources Using Google Docs in the Classroom, Grades 4 to 5
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Google Docs is a free online software suite of word processing, spreadsheet, presentation, forms and drawing programs. All files are stored by Google and are accessible from any computer that has Internet access. The format allows students to create, edit, share and collaborate on documents with their peers-in the classroom or at home. Every activity has been used in the classroom (successfully.) and can be done in a 45 minute computer lab session. The activities are ready to use-or they can be adapted to fit your specific lessons plans. Discover how fun collaborative learning can be as you and your students participate in this innovative style of learning using the latest in technology.
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Google Speaks: Secrets of the...

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Walmart.com Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
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Praise for Google SpeaksIt's not hard to see that Google is a phenomenal company....At Geico, we pay these guys a whole lot of money for this and that key word.-Warren BuffettGoogle rocks. It raised my perceived IQ by about 20 points.-Wes Boyd, President of Moveon.OrgGoogle is my rapid response research assistant. It's the Swiss Army knife of information retrieval.-Lloyd Grove, columnist, Portfolio. comWho's afraid of Google? Everyone.-Wired magazineWriters of the past had absinthe, whiskey or heroin. I have Google.-Michael Chabon, author of The Amazing Adventures of Kavalier and Clay
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Advanced Google AdWords

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Walmart.com Advanced Google AdWords
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Presents strategies for writing a successful Internet advertising campaign using Google AdWords.
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