A ground-up guidebook for developers-- whether they are looking to write the next Scrabulous or tap into the massive amounts of information contained within the Facebook social network--this manual provides the basics first, and later explores specific aspects in greater detail. It thereby acts as a quick-start guide for aspects such as authentication and wrappers while also featuring specific chapters on topics that need more explanation, such as Facebook's special version of HTML. Pointed examples demonstrating the exact functionality of those aspects of the application programming interface and discussions of common pitfalls and over-saturated applications are also included.

The wildly popular Facebook social networking platform has published an open Application Programming Interface (API) and developers are eating it up--60,000 signed up to use it in the first few days; with this API, any programmer can create applications and new features for FacebookExplores and explains the components available to programmers, including working with Facebook Markup Language (FBML), querying Facebook with FQL, application layout and flow, advanced configuration and performance tuning, and moreBusinesses such as NBC, Yahoo!, Red Bull, Forbes, and the Washington Post are building branded applications to reach the growing Facebook community

The wildly popular Facebook social networking platform has published an open Application Programming Interface (API) and developers are eating it up--60,000 signed up to use it in the first few days; with this API, any programmer can create applications and new features for FacebookExplores and explains the components available to programmers, including working with Facebook Markup Language (FBML), querying Facebook with FQL, application layout and flow, advanced configuration and performance tuning, and moreBusinesses such as NBC, Yahoo!, Red Bull, Forbes, and the Washington Post are building branded applications to reach the growing Facebook community

Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works!   With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact ... Less

Facebook is the world's largest social network, with over 750 million users, who install 20 million applications every day. If you want to interact with a large audience, Facebook is the place to be, and applications are one of the most engaging ways to interact with that audience. This workshop focuses on creating Facebook applications using HTML, JavaScript, PHP, and Flash. The workshop starts with basic applications and progresses to more complex ones, culminating in a look at how Flash can be used to create interactive Facebook games, with no previous knowledge of Flash needed.   Experie nced instructor Robert Turrall presents up to 4 hours of high-quality HD video, complete with lesson files, assessment quizzes, and review materials. The video is wrapped in a unique interface that... Less

In this powerful, practical book, one of the world's leading social media marketing experts shows exactly how to leverage social media marketing in a company.

“What sets this title apart is the authors’ deep insight of how to leverage the Facebook API to create wildly successful applications. They even provide instructions of how to a/b test, track, and analyze metrics to increase the exposure and engagement of your applications. Their knowledge is practical and after putting their techniques to use, my applications have achieved better results.” –Joseph Annuzzi, Jr., App Architect, PeerDynamic. com   With more than 250 million active users, Facebook is the world’s #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world’s most experienced Facebook developers show you exactly how to meet those challenges. Essential Facebook Development... Less

Profit Big from Social Media: Strategies and Solutions That Work!   Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today’s hottest new social media sites and platforms!   Topics... Less

Step-by-step help to set up a free Facebook account; Connect with friends and family; Update your status and add photos; View others' photos; Learn about "Like" and "Unsubscribing"; Send messages via Facebook; Set up events on Facebook to invite others; Learn about Facebook Games and Apps; and Manage your privacy settings.

Sams Teach Yourself Facebook® for Business in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to profit from Facebook’s powerful new business tools: Facebook Pages, Places, Deals, Ads, and more! Tips point out shortcuts and solutions; Cautions help you avoid common pitfalls; Notes provide additional information.   10 minutes is all you need to learn how to… Define your Facebook-centric online business strategy Plan and create your “business- friendly” personal Facebook page Create a Facebook Page, also known as a “fan page,” for your business Build your Wall with customer-focused status updates Create more effective Info, Photos, and Discussions tabs Find and install Apps that can... Less

Ruby on Rails is fast displacing PHP, ASP, and J2EE as the development framework of choice for discriminating programmers, thanks to its elegant design and emphasis on practical results. RailsSpace teaches you to build large-scale projects with Rails by developing a real-world application: a social networking website like MySpace, Facebook, or Friendster. Inside, the authors walk you step by step from the creation of the site's virtually static front page, through user registration and authentication, and into a highly dynamic site, complete with user profiles, image upload, email, blogs, full-text and geographical search, and a friendship request system. In the process, you learn how Rails helps you control code complexity with the model-view-control ler (MVC) architecture, abstraction... Less

Rev. ed. of: Seven days to online networking: make connections to advance your career and business quickly / Ellen Sautter and Diane Crompton. 2008.

Do you have an idea for a Facebook application? With FBML Essentials, you'll learn how to build it quickly using the Facebook Markup Language (FBML) and other easy-to-use tools in the site's framework. If you can develop a website with HTML, writing a Facebook application with the help of this book will be a breeze. Of course, Facebook is not just another website. Any applications you write for it will have a potential audience of 16 million dedicated users. It's not just another social networking site, either. Under the surface, Facebook is pretty sophisticated, with a development toolkit that includes it's own modified version of HTML -- FBML -- to customize the look and feel of your Facebook applications. With FBML Essentials, you not only learn how to get started with this toolkit,... Less

Sams Teach Yourself Facebook® in 10 Minutes, Second Edition offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you’ll learn everything you need to know to quickly and easily get up to speed with Facebook.   Tips point out shortcuts and solutions   Cautions help you avoid common pitfalls   Notes provide additional information   10 minutes is all you need to learn how to… Start a new account and build a profile page Connect with friends, coworkers, and family members Post status updates, comments, and view news feeds Communicate through Wall posts, messages, and live chat Create a blog with Facebook notes Share photos, videos, and favorite links Add applications to enhance your Facebook experience Share a hobby or... Less

This practical guide can help any business or organization make sense of the social media buzz and build a successful online community.

Get comfortable using Facebook to reconnect with old friends and loved ones, explore new interests, and express your views... instantly and safely! Don't just read about it: see it, hear it, with step-by-step video tutorials and valuable audio sidebars delivered through the free Web Edition that comes with every USING book. For the price of the book you get online access anywhere with a web connection--no books to carry, updated content, and the benefit of video and audio learning.   Learn Fast, Learn Easy, Using Web, Video, and Audio: Show Me video walks through tasks you've just got to see Tell Me More audio delivers insights straight from the expertsFree DVD: Using Facebook includes a free DVD with three hours of hands-on tutorials (also available on the web).

Sams Teach Yourself Facebook® in 10 Minutes Third Edition   Sherry Kinkoph Gunter   Sams Teach Yourself Facebook® in 10 Minutes, Third Edition offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you’ll learn everything you need to know to quickly and easily get up to speed with Facebook.   Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information   10 minutes is all you need to learn how to… Start a new account, build a profile, and start using the new timeline Connect with friends, coworkers, and family members Post status updates and comments, and view news feeds Communicate through posts, messages, and live chat Create a blog with Facebook notes Share... Less

Want to tap the tremendous amount of valuable social data in Facebook, Twitter, LinkedIn, and Google+? This refreshed edition helps you discover who’s making connections with social media, what they’re talking about, and where they’re located. You’ll learn how to combine social web data, analysis techniques, and visualization to find what you’ve been looking for in the social haystack—as well as useful information you didn’t know existed.Each standalone chapter introduces techniques for mining data in different areas of the social Web, including blogs and email. All you need to get started is a programming background and a willingness to learn basic Python tools.Get a straightforward synopsis of the social web landscape Use adaptable scripts on GitHub to harvest data from social network... Less

Classifieds are OUT. It’s time to LINK IN! Finding the job of your dreams the old way just doesn’t happen anymore. If you want great pay, great benefits, and great satisfaction in your career, you must begin social networking. How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks helps you take full advantage of the bounty of opportunities to be found on the most popular sites. Online job-search experts Brad and Debra Schepp take you step-by-step through the process of joining networks, creating effective online profiles, and successfully . . . Marketing yourself Building a network of business contacts Connecting with employers Getting recommendations Finding new leads Mailing a... Less

The central form of communication on social network sites (SNS) is with and through images. Accordingly, this book highlights images and image-based communication on SNS, such as Facebook, and on nightlife platforms, such as Tilllate. First, the contributors analyze the two central image categories in depth: profile images and photo albums. What follows is the portrayal of dramaturgical and staging strategies of the (semi) professional photography on the nightlife platforms, which leads to an evaluation of the importance of the international glamour photography as a parameter of private photographic self-expression. Other questions that are pondered in the book include: Which functions and meanings do images have for the communications between users on social network sites? To what extent... Less

Do you have an idea for a Facebook application? With FBML Essentials, you'll learn how to build it quickly using the Facebook Markup Language (FBML) and other easy-to-use tools in the site's framework. If you can develop a website with HTML, writing a Facebook application with the help of this book will be a breeze. Of course, Facebook is not just another website. Any applications you write for it will have a potential audience of 16 million dedicated users. It's not just another social networking site, either. Under the surface, Facebook is pretty sophisticated, with a development toolkit that includes it's own modified version of HTML -- FBML -- to customize the look and feel of your Facebook applications. With FBML Essentials, you not only learn how to get started with this toolkit,... Less