Seth Godin - The Big Red Fez: How to Make Any Web Site Better

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. <BR> According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. <BR> In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, THE BIG RED FEZ is a must-have tool for anyone working on the web.

Key Information
Authors		Seth Godin
Nonfiction Category		Computers
Book Editions
		PaperbackIllustrated111January 08, 2002Free Pr8.25"(h) x 5.5"(w) x 0.25"(d), 0.35 lbs.9780743227902