Imagine getting right down on the field to capture sports action, zeroing in on your child's expression on a crowded stage, and recording elusive wildlife shots. All this and more is possible with the PowerShot SX50 HS offering the world's first 50x Optical Zoom lens* in a compact digital camera, which goes all the way from a wide-angle 24mm to 1200mm (35mm equivalent) to capture any shot you choose. The PowerShot SX50 HS doesn't just get you up close to the action, it delivers spectacular image quality to every shot. The Canon HS SYSTEM, a combination of a 12.1 Megapixel High-Sensitivity CMOS sensor and the DIGIC 5 Image Processor, achieves beautiful images up to ISO 6400. Record your memorable moments in incredibly lifelike 1080p Full HD video with stereo sound and High Speed AF ensures you'll capture all the action with faster focusing speed and reduced shooting lag time. The PowerShot SX50 HS also features the additional benefit of Zoom Framing Assist Seek and Lock functions, for easy tracking of and keeping the subject centered in the frame until you capture the image. With powerful technologies that add convenience and advanced capabilities, PowerShot SX50 HS can help you capture more of life every day. * As of August 21, 2012. Every Shot Within Your Reach. Experience the difference that the ultra-zooming power of the PowerShot SX50 HS's 24mm Wide-Angle 50x Optical Zoom lens can make on your everyday shooting. The extraordinary focal length of 4.3-215.0mm (35mm film equivalent: 24-1200mm) lets you capture everything from wide-angle shots to super-telephoto shots from wherever you are, while every shot exhibits the unique quality inherent to Canon optics. You'll easily reach into sporting events from up in the bleachers, catch beautiful candid shots of your children without disrupting the scene, and achieve wildlife and landscape photography you never thought possible. Canon's Optical Image Stabilizer ensures that whether up close or far away, every shot is clear and steady. Zoom Framing Assist It's easy to track and capture subjects while using the extreme telephoto on the PowerShot SX50 HS. Use the Zoom Framing Assist Seek function to locate and track your subjects even a long distance away; by simply pressing a button, this function remembers your previous zoom position, zooms out to let you locate your subject, and zooms right back into the saved position when you release the button. And with the Zoom Framing Assist Lock, the camera will lock onto and automatically track a subject, intelligently keeping them in the center of the frame until you're ready to capture the perfect close-up shot. Beautiful Images and Fast Performance Start Here. The PowerShot SX50 HS employs a Canon 12.1 Megapixel CMOS sensor, which delivers state-of-the-art imaging performance and is optimized for use in compact cameras. Utilizing a sophisticated light-capturing design, it provides high sensitivity for improved high ISO capture with reduced noise. It is also a high-speed design, capable of rapidly capturing and moving image data to the processor, enabling faster continuous shooting and faster autofocus. Canon DIGIC 5 Image Processor The latest- generation Canon DIGIC 5 Image Processor works with the PowerShot SX50 HS's image sensor to bring phenomenal increases in processing speed and power, delivering incredible detail in more situations, without the need for artificial light sources. Improved noise reduction produces clearer images when shooting in low light at high ISO speeds. The faster processing speed results in faster continuous sh
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