Chris Anderson - The Long Tail: Why the Future of Business is Selling Less of More
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Chris Anderson - The Long Tail: Why the Future of Business is Sellin...
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Explaining the Success of Niche Markets -- The Long Tail by Chris Anderson
Throughout most of history, buying decisions have been made based on what could be obtained locally, and stocking decisions for retail stores had to rely on stocking the items that would sell the most in the least amount of time. Such is the dynamics of physical, bricks-and-mortar retail. While... Read full review »
All the good stuff is in The Long Tail
The Long Tail by Chris Anderson has a subtitle of "Why the Future of Business is Selling Less of More". Which sums up the book nicely, though it may make little sense before you find out what the "long tail" is all about.
What's the Long Tail?
My description here is probably not...
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Is a mainstream niche still a niche? The paradox of the Long Tail
In Chris Anderson's business book "The Long Tail: Why the Future of Business is Selling Less of More" he challenges the brick and mortar stores and entertainment venues of today by saying that the likes of NetFlix, iTunes and Amazon reflect more closely the businesses of the future. Anderson bases... Read full review »
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The Long Tail: Why the Future of Business Is Selling Less of More
| Stock Availability: | In stock |
| Base Price: | $17.00 |
| Tax: | |
| Shipping: | $1.97 |
| Total Price: | $18.97 |
Product Details and Features
Key Information |
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| Authors | Chris Anderson | |
| Nonfiction Category | Business & Economics | |
Professional Reviews |
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| New York Times: "[L]ike THE TIPPING POINT, Mr. Anderson's book does an excellent job of spotting trends and fitting them into an easily accessible theoretical framework that helps explain the changing culture around us." | ||
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