Public Relations: Theory and Practice

Public Relations: Theory and Practice

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Public Relations: Theory and Practice

Public relations is a dynamic and expanding field which offers a huge variety of career opportunities. This title offers an introduction to the theory and professional practice of public relations. It outlines the core principles of public relations, and demonstrates how to develop effective public relations strategies and tactics.

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Product Details and Features

Key Information

Nonfiction Category Political Science
Editors Jane Johnston

Book Editions

Paperback504March 01, 2009Allen & Unwin9781741756272

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