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Susan M. Weinschenk - Neuro Web Design: What Makes Them Click
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Extremely useful, easy to read
Wow! This was an awesome book explaining why people behave the way they do online. It is extremely succinct, yet very informative. It was a plreasure to read. There is a mix of fascinating insights and humor make it quite a page turner.
People want social validation. They adopt...
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Neuro Web Design: What Makes Them Click? - Susan M. Weinschenk - 9780321603609 - 0321603605
ISBN13: 9780321603609. ISBN10: 0321603605. by Susan M. Weinschenk. Published by Pearson. Edition: 09
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Neuro Web Design by Susan Weinschenk
Free Worldwide Delivery : Neuro Web Design : Paperback : Pearson Education (US) : 9780321603609 : 0321603605 : 01 Feb 2009 : Applying the research on persuasion and decision-making to the design of Web sites, Weinschenk explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas.
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Product Details and Features
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| Authors | Susan M. Weinschenk | |
| Nonfiction Category | Business & Economics • Computers • Law | |
| Nonfiction Subcategory | Consumer • E-Commerce / Internet Marketing • Internet / World Wide Web • Internet / Web Page Design | |
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| Product ID | 2046968873 | |
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