Daniel H. Pink - Drive: The Surprising Truth About What Motivates Us

Daniel H. Pink, who previously outlined a new paradigm for the 21st-century business brain in his bestseller A WHOLE NEW MIND, argues that our models for creating incentive, best represented by the old notion of "the carrot and the stick," are as antiquated as the donkey they were originally meant for. Pink shows that purely financial motivations worked well for the repetitive tasks associated with the assembly-line production of the 20th century, but argues that today's technology-driven business world calls for problem-solving and creative thinking, which are actually discouraged by the former model. Pink shows that today's achievers are inspired by the intertwined concepts of autonomy, mastery, and purpose, and he uses decades of scientific research to convincingly back his claim. Pink provides a specific toolkit for managers to implement his ideas, and examines some contemporary businesses that are flourishing thanks to their mastery of creative motivation.

Key Information
Authors		Daniel H. Pink
Nonfiction Category		Self-Help
Professional Reviews
		Kirkus Reviews: "Important reading for frustrated but open-minded business leaders struggling to connect with stressed-out workers....Pink makes a compelling argument that actually sounds plausible and implementable. Through a series of clinical studies, anecdotes and expert testimony, the author builds the case against extrinsic motivation, arguing that monetary rewards, while effective for repetitive tasks, are actually detrimental in situations that call for more creative thinking or cognitive reasoning."
Book Editions
		Hardcover242December 29, 2009Riverhead Books9"(h) x 6"(w) x 1"(d), 1.15 lbs.9781594488849