Lawrence Fogli - Customer Service Delivery: Research And Best Practices

<i>Customer Service Delivery</i> taps into business, marketing, and psychological research and practices to provide a wealth of knowledge about customer service. With contributions from some of the best-known industrial and organizational psychology experts in customer service, this book brings together in one comprehensive resource a review of the best practices in customer service delivery. <i>Customer Service Delivery</i> also provides a framework for customer service as a process <i>and</i> an outcome. The authors address a wide range of topics that are crucial to today's competitive business environment: customer expectations, loyalty satisfaction, product versus service delivery, measurement, brand equity, regional and cultural differences, and organizational impact. <i>Customer Service Delivery</i> explores human resource staffing practices and service delivery by including proven selection strategies for hiring top quality service workers, an analysis of the personality correlates of service perform

Key Information
Authors		Lawrence Fogli
Nonfiction Category		Business & Economics
Book Editions
		Hardcover315December 30, 2005Pfeiffer & Co9"(h) x 6.25"(w) x 1.25"(d), 1.34 lbs.9780787976200