W. Chan Kim and Renee Mauborgne - Blue Ocean Strategy: How to Create Uncontested Market Soce and Make the Competition Irrelevant
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Challenging everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed by creating "blue oceans" of untapped new market spaces....
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