Adrian Ryans - Beating Low Cost Competition: How Premium Brands Can Respond to Cut-Price Rivals

“A very useful step-by-step approach to guide managers towards creating their own answers for winning against low-cost competition.” Yves Serra, President and CEO , Georg Fischer , Schaffhausen, Switzerland “Low cost competition has moved from being an out-of-the-box concept to changing the way business gets done. It is an issue for every industry and this book has insights that are practical and relevant for every manager. Adrian Ryans has put together a compelling storyline that is a must read for tomorrow’s successful leader.” Arkadi Kuhlmann, CEO, ING Direct, Wilmington, Delaware, USA “The single biggest competitive threat faced by multinational companies operating in low cost environments, does not come from the Low Cost Competitors, but rather from your company's ability to fully grasp the massive threat in time and understand how to deal with it successfully.

Key Information
Authors		Adrian Ryans
Nonfiction Category		Business & Economics
Nonfiction Subcategory		Marketing / General • Mergers & Acquisitions
Book Editions
Book Editions		Hardcover256March 30, 2009John Wiley & Sons Inc9.5"(h) x 6.5"(w) x 1"(d), 1.15 lbs.9780470742976
Miscellaneous
Product ID		2047921251