Richard W. Lewis - Absolut Book: The Absolut Vodka Advertising Story

The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. In this book, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh. Yet, it's a campaign built on more than marketing magic: Absolut Vodka is a superb product with a humble background. Produced in the tiny, pictur

Key Information
Authors		Richard W. Lewis
Professional Reviews
		Bloomsbury Review: "You needn't be a vodka drinker to enjoy this picture-book about one of the most successful advertising campaigns ever."
Book Editions
		Hardcover274October 15, 1996Journey Editions12"(h) x 10"(w) x 1"(d), 3.9 lbs.9781885203328