A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically– rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.   

The Pro Book broke the mold for books on pool. Now...there's The Advanced Pro Book! Seven years of additional research from the author of The Pro Book, widely considered the most advanced training resource in pool. This new book covers five major areas of strategy and training techniques for the serious pool player: 1. Honing Your Technique This section outlines the distinctions and self-knowledge that can take a players technique all the way to a professional level. 2. Mastering the Shot Routine This section is an in-depth examination of the Shot Routine so that a player can design and refine his or her's to perfectly express themselves. It shows how to take advantage of one's own unique body type. 3. Mastering Advanced Tools This section covers all the shots of... Less

In this evocative and engaging memoir, Thomas Wright recalls, with eloquence, frankness, and humor, a man coming to terms with his homosexuality and seeking happiness. He tells anecdotes and gives bittersweet character sketches of some of the most influential writers of the mid-20th century, among them Tennessee Williams, Paul Bowles, Christopher Isherwood, Aldous Huxley, W.H. Auden, poet Harold Norse, playwright Speed Lamkin, poet Chester Kallman, and Allen and Caroline Tate. Wright himself has published short stories and two literary travel books.

Be part of a winning team on the court! Doubles Tennis Tactics book and video package teaches you what positions and movements to use and what shots to make using proven patterns of play. These two-player team patterns increase consistency, put more pressure on opponents, and result in greater success in competitions. Developed in conjunction with the International Tennis Federation (ITF) and world-renowned coach Louis Cayer, Doubles Tennis Tactics presents a proven system for mastering doubles play. You will discover which patterns are most effective in specific match situations, and you'll learn court positioning for all four players on the court for each pattern--server, server's partner, receiver, and receiver's partner. You'll also find court coverage for the serving and receiving... Less

"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles—with a twist—to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only... Less

The Pro Book broke the mold for books on pool. Now...there's The Advanced Pro Book! Seven years of additional research from the author of The Pro Book, widely considered the most advanced training resource in pool. This new book covers five major areas of strategy and training techniques for the serious pool player: 1. Honing Your Technique This section outlines the distinctions and self-knowledge that can take a players technique all the way to a professional level. 2. Mastering the Shot Routine This section is an in-depth examination of the Shot Routine so that a player can design and refine his or her's to perfectly express themselves. It shows how to take advantage of one's own unique body type. 3. Mastering Advanced Tools This section covers all the shots of... Less

Free Worldwide Delivery : Book of Job : Hardback : William B Eerdmans Publishing Co : 9780802825285 : 0802825281 : 31 May 1988 : Hartley's study on the Book of Job is a contribution to The New International Commentary on the Old Testament which devotes care to achieving a balance between technical information and homiletic- devotional interpretation. The commentary is based on the author's own translation of the Hebrew text and discusses the book section by section.

Offside! - How to Coach It, How to Use It, How to Counter It soccer Offside is a tactic that all teams come across on a regular basis. Knowing how to tactically prepare your team when facing a team using the offside tactic can make or break a season. This great new book will show you how to do just that as well as coach your team to play using offside as part of your team tactics. Product Details Undoubtedly the most controversial law in modern soccer is number Eleven concerning offside. This provokes more arguments and more contentious issues than almost anything else that happens on the field. To realize why, you first need to understand the law and how it is applied, why it is important, and how it prompts debate. Offside! explains how to coach your team to understand and use the... Less

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions:· Which markets offer the best opportunities for profitable growth?· What do my target customers need? How can I do a lot more business with them?· What mix of... Less

Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry’s top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms