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W. Chan Kim and Renee Mauborgne - Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
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Good Read However Not Entirely New
Pros
An amazing job did on the presentation of the book.
Cons
Business Cases seem to have been "reverse-engineered" to fit into the "Blue Ocean Mould".
Recommended it?
Yes
The core of the book is on this concept called "Value Innovation".
To the authors; to create the Blue Ocean (uncontested market); company strategy should emphasize of increasing value (cost structures & value propersition) and innovation. In my honest opinion, it has no distinct revolutionary element/model/approach offers. It seems more like just Buzz term created by the authors to sell the book (which evidently worked for all the Buzz around this book). The essence of creating the uncontested market still boils down these few (which outlined in this book and many others out in the market):
1. Eliminating & Reducing the factors an industry compete
2. Value Proposition to customer lifted by raising & creating elements an industry never offered
The book has trough of Business examples which claimed to have succeeded adopting the "Blue Ocean" framworks. However, all examples seem to have been "retro-fitted" and "reverse-engineered" to fit into the "Blue Ocean Mould".
Apart from that, it shows a few tools (which are not neccessarily new, however you would really learn from them)
1. Strategy Canvas (to compare yours & competitors')
2. 4-Action Framwork (Eliminate-Reduce-Raise-Create)
To the authors; to create the Blue Ocean (uncontested market); company strategy should emphasize of increasing value (cost structures & value propersition) and innovation. In my honest opinion, it has no distinct revolutionary element/model/approach offers. It seems more like just Buzz term created by the authors to sell the book (which evidently worked for all the Buzz around this book). The essence of creating the uncontested market still boils down these few (which outlined in this book and many others out in the market):
1. Eliminating & Reducing the factors an industry compete
2. Value Proposition to customer lifted by raising & creating elements an industry never offered
The book has trough of Business examples which claimed to have succeeded adopting the "Blue Ocean" framworks. However, all examples seem to have been "retro-fitted" and "reverse-engineered" to fit into the "Blue Ocean Mould".
Apart from that, it shows a few tools (which are not neccessarily new, however you would really learn from them)
1. Strategy Canvas (to compare yours & competitors')
2. 4-Action Framwork (Eliminate-Reduce-Raise-Create)
