Bernard Goldberg - Bias: A CBS Insider Exposes How the Media Distorts the News
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Bias in Goldberg's "Bias"
Pros
insights on the field of journalism and broadcast news
Cons
highly self-involved, self-pitying, focuses too much on Dan Rather trash talk
Recommended it?
Yes
The Bottom Line:
If you're looking for some hardcore name-calling with selected statistics all favoring the "liberal-slanted" theory of news media, this is for you. Read it for how ridiculous it is.
Author and veteran journalist Bernard Goldberg of Bias: A CBS Insider Exposes How the Media Distort the News, first launched an attack with his Wall Street Journal editorial on media in February of 1996. Bias is actually an extension of his column, though it elaborates on more of his arguments and ideas voiced in his original opinion piece about how the media skews the news to the left. Much of the feedback of Goldberg's book is positive. Most probably the reason for this is the author's political tag as being a liberal. Goldberg has a large crowd of supporters with Bias, ranging from hard-core liberal media correspondents to right-wing conservative extremists. Despite much recognition, Bernard Goldberg's Bias: A CBS Insider Exposes How the Media Distort the News, is just that, biased. In an attempt to deliver well-documented information supporting the thoughts that today's media is primarily liberally driven, Bias scrambles desperately to deliver Goldberg's undeniable personal agenda.
The topic that is presented is not anything new and Goldberg fails to add a great deal of fresh material to the argument. What wholly lends credibility and uniqueness to this book is Goldberg's longstanding non-conservative stance which carries the bulk of the author's authority for this argument and for that reason alone, the book cannot stand as completely infallibly factual.
Much of Bias is dedicated to naming names, the most frequent of those being CBS broadcast mogul, Dan Rather. It is quite a task taking Goldberg seriously between the snide jeering remarks directly posed upon Rather. Much of Bias comes across as being whining and self-pitying. If Goldberg decided on cutting out the Dan trash-talk, there would little book at all left to criticize.
Many of the disputes acknowledged in this piece cannot be debated. Goldberg actually recognizes that fact and also informs the reader that he is almost expecting negative feedback, all of which he already has a backup defense for. The statistics are legitimate. The presentation of the information is what is contingent. Upon careful reading, Bias appears one-sided. Goldberg fails to even acknowledge conservative-influenced media statistics presented to the public.
Why I read the book:
I had to complete a book review assignment for my Communications, Principles of Journalism course. I feel Bias: A CBS Insider Exposes How the Media Distort the News is a useful tool for journalism students to read. It is worth reading for Bernard Goldberg's evaluation of politics in the media from an individual with notable credibility; he has a nearly three decades of reporting under his belt. Insights into the world of journalism by someone who has actually been there and experienced the material first hand. In general, the piece offers general journalistic discernment for prospective students of this subject yet, according to The thesis of Goldberg's Bias, "as everyone who lives between Manhattan and Malibu knows, there is a leftward tilt on the big three evening newscasts [CBS, NBC, ABC networks]," falls drastically short of factually presenting a well-researched, highly controversial topic.
In a nutshell, Goldberg's political status as a liberal is the only fact that gives this book any credibility.
The topic that is presented is not anything new and Goldberg fails to add a great deal of fresh material to the argument. What wholly lends credibility and uniqueness to this book is Goldberg's longstanding non-conservative stance which carries the bulk of the author's authority for this argument and for that reason alone, the book cannot stand as completely infallibly factual.
Much of Bias is dedicated to naming names, the most frequent of those being CBS broadcast mogul, Dan Rather. It is quite a task taking Goldberg seriously between the snide jeering remarks directly posed upon Rather. Much of Bias comes across as being whining and self-pitying. If Goldberg decided on cutting out the Dan trash-talk, there would little book at all left to criticize.
Many of the disputes acknowledged in this piece cannot be debated. Goldberg actually recognizes that fact and also informs the reader that he is almost expecting negative feedback, all of which he already has a backup defense for. The statistics are legitimate. The presentation of the information is what is contingent. Upon careful reading, Bias appears one-sided. Goldberg fails to even acknowledge conservative-influenced media statistics presented to the public.
Why I read the book:
I had to complete a book review assignment for my Communications, Principles of Journalism course. I feel Bias: A CBS Insider Exposes How the Media Distort the News is a useful tool for journalism students to read. It is worth reading for Bernard Goldberg's evaluation of politics in the media from an individual with notable credibility; he has a nearly three decades of reporting under his belt. Insights into the world of journalism by someone who has actually been there and experienced the material first hand. In general, the piece offers general journalistic discernment for prospective students of this subject yet, according to The thesis of Goldberg's Bias, "as everyone who lives between Manhattan and Malibu knows, there is a leftward tilt on the big three evening newscasts [CBS, NBC, ABC networks]," falls drastically short of factually presenting a well-researched, highly controversial topic.
In a nutshell, Goldberg's political status as a liberal is the only fact that gives this book any credibility.
